it’s a collaboration of classics and fashion, creativity and professionalism. when haute couture design meets 50-year great craftsmanship, a brand new down jacket aesthetics comes into being. bosideng x gaultier collection, created by bosideng in collaboration with prestigious french designer jean paul gaultier, was released on november 27 and went on sale at 00:00 on november 28.
this collaboration attracted the attention of many top fashion professionals. a number of celebrities from the entertainment and fashion industries, including li yuchun, yang mi, chinese fashion guru su mang, china's first haute couturier guo pei, china’s no.1 socialite wan baobao and fashion pioneer yu wanwan, attended the show. it is reported that this is the first in-depth collaboration between a chinese clothing brand and a prestigious international designer. from design and production to ideas and rehearsals for the show, gaultier and the bosideng team worked together. incorporating concepts and experiences of both sides on design and down jackets, this collaboration is aimed at creating practical and easy-to-match down jackets that are made with haute couture design and professional techniques.
gaultier, who created the golden age for hermès, has been focusing on designing for his own haute couture brand in recent years since he left hermès in 2010. this bosideng x gaultier collection is one of the few ready-to-wear collections designed by gaultier in recent years.
with luxurious design and exceptional quality, this collaboration collection is at the same time very friendly priced. people on the internet even commented that "this bosideng collection is a blessing for the public" and "i can finally afford haute couture design in my lifetime."
top fashion figures gather to witness milestone collaboration
the bosideng x gaultier collection of this show, featured in this show, centers around gaultier’s most classic design concept of black-white contrast. this collection has inherited both the classic elements of gaultier’s design such as tiger prints and checkerboard patterns and bosideng's professionalism, excellence, technology and techniques in making down jackets.
gaultier is as bold as before with his design this time. he’s mixed black and white stripes with animal prints. this exotic and wild mix intensifies the visual impact. at the same time, the carefully selected luxury satin helps to give the items natural luster and silky smoothness.
the checkerboard pattern down jacket has been highly praised by fashion authorities as well. inspired by the classic black-white contrast of gautier’s haute couture collections, a unique contrast-color checkerboard pattern is created using piecing techniques. with incorporation of bosideng’s modelling techniques, his haute couture design is perfectly transferred to the down jackets.
this sophisticated show was also praised by present guests. li yuchun, who came to the show after learning about the collaboration between her friend and chinese brand bosideng, was generous with her praise and love, “ it is difficult to turn gaultier’s crazy ideas into reality. he wants everything, every detail to be perfect. and bosideng did it.
yang mi, wearing a white tunic down jacket, was excited in an interview after the show: "i have never been able to find a warm jacket for the red carpet. i’ve seen several jackets i like at this show. i want to wear the jackets from the bosideng x gaultier collection on the red carpet. they are stylish and warm. "
chinese fashion guru su mang said, "i think that in china, only bosideng can beautifully merge gaultier’s avant-garde design with its superb techniques and craftsmanship. because bosideng has been committed to making the best down jackets for 43 years. it is now an internationally renowned down jacket brand. i feel very proud. "
celebrities fall in love with bosideng and are eager to pick their likes in the packed showroom
the show was greatly praised by so many fashion authorities. after the show, bosideng showroom was packed with people. in the face of the luxury and quality collaboration collection, fashion bloggers and famous buyers were eager to try them on, pick and buy their likes.many buyers said that this bosideng x gaultier collection was of high value, and reasonably priced. they were "affordable haute couture down jackets."
on november 28, beijing time, the bosideng x gaultier collection went on sale simultaneously at its on-line tmall flagship store and at off-line stores around the world. because of the design by the master of haute couture and friendly prices, this collection was well received by consumers. some colors and sizes were even out of stock at many off-line stores.
it is because of bosideng’s 43-year dedication to down jackets that made this collaboration between bosideng and gaultier possible. just like gaultier said, "i admire bosideng's commitment to down jackets, and am amazed by the craftsmanship of chinese brands. this is an innovative aesthetic fusion, and also a crazy collision between me and bosideng's professionalism." today, chinese brands have also gained more and more recognition on the world stage with their professionalism and dedication to quality. in the future, there will be more chinese companies like bosideng that can stand on the international stage by virtue of their expertise.